Marketing Manager Job Description

Exciting opportunity available for a qualified and goal driven Marketing Manager.

In a world flooded with information and choice, Skin Creamery exists to simplify skin care, stripping bare your daily routine to the essentials that naturally nourish and nurture the skin. The Skin Creamery ethos is to be kind to the earth, and kind to your skin. The Skin Creamery vision is to instill a daily ritual of simple self-care, which translates into a loving appreciation for who you are, just as you are.

Key Purpose

The Marketing Manager works closely with our content creator to develop and implement integrated, strategically aligned marketing solutions and activities. The Marketing Manager seeks to operationalise strategy through project management and delivers within budget, applying best practice marketing principles and leveraging key partnerships internally and externally. Moreover, the Marketing Manager is a specialist in the field of marketing and is responsible for managing, coordinating and growing the team based on the company’s larger objectives. 

AREAS OF RESPONSIBILITY MAY INCLUDE BUT ARE NOT LIMITED TO:

Manages a team in the Marketing Department and provides marketing direction

• Provides input into the marketing, brand and communication strategy aligned with a greater business strategy 
• Implements the marketing, brand and communication strategy, operational plan and targets for the area of responsibility
• Implements principles and workflows to ensure the marketing strategy is aligned to Skin Creamery’s marketing model and overall business strategy
• Implements fit for purpose marketing systems, policies and practices and continually reviews and improves on them
• Creates innovative, consistent, integrated solutions to improve business practices, processes and synergies to increase sales, efficiencies or effectiveness
• Drive sales and engagement with the brand
• Secures approval for all content relating to the organisation's reputation destined for internal and external publication
• Works cross-functionally to help develop advertising and promotional programmes, pricing, and positioning and manages information flow between the department, clients and service providers
• Collates, compiles and reports on key business metrics on a monthly basis
• Proposes initiatives and identifies opportunities for growth, expansion or new direction

Manages people and ensures continuous improvement and professional development

• Cultivates an environment where creativity and innovation are encouraged and provides necessary guidance, coaching and support in this regard
• Ensures the marketing team is highly motivated, challenged and supported
• Implements fit for purpose marketing systems, policies and practices and continually reviews and improves on them
• Delegates responsibility and authority whilst monitoring and managing performance
• Maintains up to date professional and technical knowledge and keeps abreast of industry trends and pertinent legislation
• Ensures the marketing team has excellent product and technical knowledge in order to deliver strategy and build brand
• Contributes to team success by ensuring team commitment and cohesion; values individual contributions and shows respect for others
• Respects diversity and encourages an environment that values inclusivity

Builds and manages operational relationships with Internal Senior Management

• Interfaces with senior business colleagues to contribute to brand or communication strategy
• Researches local and international trends and business enablers and makes recommendations for their customisation and incorporation into operations
• Participates in meetings and forums to share knowledge, encourage innovation and manage complexities
• Manages, balances and aligns customer requirements and quality of service to build brand presence and strength
• Uses customer feedback to inform service delivery improvements
• Builds and manages external relationships and key partnerships in relation to marketing
• Engages with business partners, resolves conflicts and builds effective relationships
• Collaborates with senior management to plan and implement solutions to business challenges
• Aligns key business strategies and goals and ensures deliverables are communicated to internal and external customers; secures necessary documentation and sign-off
• Facilitates constructive partner meetings and relationships 
• Upholds company image

Operationalises, aligns and optimises large strategic Marketing Projects

• Liaises with different business units to understand business needs as they relate to marketing and business campaigns
• Develops and manages the execution of multiple projects from conception to post implementation
• Project manages and ensures effective delivery of all campaigns
• Ensures campaign activities translate into profits or other strategic business objectives and creates value for customers and shareholders
• Oversees short/medium term planning and optimized resource allocation across projects
• Monitors and measures the success of marketing initiatives, drives corrective action and advises the organisation accordingly
• Defines and plans delivery of projects from start to completion within the scope, budget, agreed time-lines and to specific quality requirements
• Identifies possible risks and opportunities and provides contingency plans
• Analyses the internal service delivery processes, identifies areas for improvement and makes changes to comply with best practices
• Creating and updating relevant digital communication collateral
• Creating and updating digital advertising assets in collaboration with relevant agencies and internal teams
• Creating, updating and presenting performance reports on digital platforms
• Strong attention to detail across various products with appropriate project plans being created and shared for each

Competencies

• Brand building
• Digital advertising and social media
• Leading and Supervising
• Working with People
• Persuading and Influencing
• Presenting and Communicating Information
• Creating and Innovating
• Planning & Organising
• Delivering Results and Meeting Customer Expectations
• Adapting and Responding to Change
• Keen attention to detail
• Able to take broad concepts and ideas, and translate them into purposeful elements
• Able to create comprehensive reports on a monthly basis and deliver to the COO
• Able to work under pressure and hit targets assigned to them

Education And Experience

• Relevant Bachelor's Degree: Honours in BA / B.Com in Marketing / Communications or other relevant qualifications
• 3 - 5 years marketing / industry experience
• Sound knowledge of digital and social marketing, content marketing, writing, editing, proofreading
• Sound marketing project management and prior experience in the consumer / finance industry preferred
• Must understand natural and organic skincare
• Experience in marketing skincare is a plus

Additional Benefits

• Can work 2 days from home and 3 days at the office
• Time off for achieving targets
• Monthly allocation

CTC

• R30 000 per month (gross salary). Non-negotiable